Harter Kampf um Werbung auf mobilen Endgeräten

Es hat Google sicherlich geschmerzt, im neuesten Public Policy Blogeintrag „Apple’s acquisition of Quattro: more proof of mobile advertising competition“ ganz cool hinzuschreiben:

Today’s news that Apple is acquiring one of AdMob’s competitors, Quattro Wireless, is further proof that the mobile advertising space continues to be competitive. And with more investments and acquisitions in the space, including from established players like Apple and Google, that’s a sign that vigorous growth and competition will continue. That’s ultimately great for users, advertisers and publishers alike.