Douglas Rushkoff ist ein guter Mann, schließlich erfüllt er in verschiedenen Gastbeiträgen und Essays all meine Bedürfnisse nach begründeter Facebook-Kritik1. Und was gibt es Schöneres, als wenn genau so jemand einen neuen Artikel veröffentlicht, in dem er seine Gründe für den Ausstieg aus Facebook vorbringt? (Ich weiß, es sind immer die gleichen Dinge, aber trotzdem!)
Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does.
Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time — our „social graphs“ — into money for others.
We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances. With this information, Facebook and the „big data“ research firms purchasing their data predict still more things about us — from our future product purchases or sexual orientation to our likelihood for civil disobedience or even terrorism.
Ich wiederhole noch einmal: Facebook does not exist to help us make friends, but to turn our network of connections […] into money for others.