Benjamin Bratton über das TED Talks innewohnende Problem

New Perspectives – What's Wrong with TED Talks? Benjamin Bratton at TEDxSanDiego 2013 – Re:Think

Benjamin Bratton erklärt in seinem Vortrag „We need to talk about TED“ das Format des TED Talks als sinnloses, zu stark vereinfachtes und kontraproduktives „middlebrow megachurch infotainment“, das nicht taugt, Ideen zur Problemlösung vorzustellen, weil es selbst Resultat des eigentlichen Problems ist.

If we really want transformation, we have to slog through the hard stuff (history, economics, philosophy, art, ambiguities, contradictions). Bracketing it off to the side to focus just on technology, or just on innovation, actually prevents transformation.

Instead of dumbing-down the future, we need to raise the level of general understanding to the level of complexity of the systems in which we are embedded and which are embedded in us. This is not about “personal stories of inspiration,“ it’s about the difficult and uncertain work of de-mystification and re-conceptualization: the hard stuff that really changes how we think. More Copernicus, less Tony Robbins
At a societal level, the bottom line is if we invest things that make us feel good but which don’t work, and don’t invest things that don’t make us feel good but which may solve problems, then our fate is that it will just get harder to feel good about not solving problems.

In Kultur verankerte Technologie fördert und hemmt ihre transformative Wirkung zur gleichen Zeit. Wirtschaft muss sich ihrer tatsächlichen Auswirkungen als Gegenpunkt zu ihren theoretischen Versprechungen bewusst werden. Design und Gestaltung sind in die Zukunft verlagerte Kritik an gegenwärtigen Prozessen. Klartext.

Bratton hat seinen Vortrag auf seiner Website online gestellt.