Marketing auf Facebook: 6 Prozent Reichweite

Wie schon Scott Galloway in seinem superschnellen Vortrag, kommt nun auch Cory Doctorow auf Facebooks 6-Prozent-Filter zu sprechen. Das Problem noch einmal im Klartext:

Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to „between one and two percent“ over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements.

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