Netzkultur unter ein nachhaltiges Geschäftsmodell zu stellen, scheint aussichtslos zu sein.

Tumblr is among the most important sites online — a central hub of what is nebulously known as “internet culture.” Most recently, the site gave us Dat Boi, the unicycling frog, but Tumblr’s most famous legacy is probably the reaction GIF, which was popularized by Tumblr accounts like What Should We Call Me.

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