Threads scheint nicht nur ein wenig auszutrocknen, sondern eher recht viel. Der Twitter-Klon hat innerhalb nur eines Monats 80 Prozent seiner Userbase verloren und die User, die geblieben sind, verbringen nicht mehr die anfänglichen 14-19 Minuten pro Tag auf der Plattform, sondern nur noch knappe 3 Minuten.
The daily active user count on Threads is down 82% from when the app launched July 5 to July 31. […] The app was leveraging about 44 million DAU [daily active users] at its peak as more folks sought a real Twitter alternative. By the end of the month, it was hovering around 8 million visitors. […] DAU is falling at about 1% every day. […] engagement was down to just 2.9 minutes a day compared to 19 minutes earlier in July.
Gizmodo
Und im letzten Absatz im Artikel auf Gizmodo stellt Kyle Barr fest:
Just look back to other app-killers like Google+ that attempted to take down Facebook. […] It simply didn’t include features found in its main competitors […] If Meta wants Threads to avoid [Google+’s] fate, it should start thinking about what people actually want in a Twitter competitor. Mainly, they just want Twitter again, but without a megalomaniacal boss in charge.
Und das wird schwierig. Denn auch Threads gehört… nun ja, ihr wisst schon.